20 Proven Tips to Create Your Digital Portfolio [2023]

by Mayank · Posted on Jul 10, 2023

There are endless tips to create your digital portfolio out there, but they’re spread across the vastness of the internet, making it almost impossible to check yourself as you go.

In this comprehensive guide, I walk you through creating an outstanding digital portfolio for job seekers in today’s savage job market. 

A well-crafted digital portfolio makes or breaks your chances of getting your dream job in the way it presents your personality and skills.

Below, I share 20  proven digital portfolio tips to help you create an exceptional digital portfolio that is authentic to who you are. 

Whether you’re a designer, developer, writer, or any other professional, these valuable insights will help you create an optimized digital portfolio that stands out from the crowd for the right reasons. 

Let’s dive in!

1. Identify Your Top 3 USPs

The number one mistake I see in digital portfolios is that applicants are afraid to differentiate themselves from other job seekers.  Companies will primarily hire you in any creative field because of a particular spice to your personality. 

Therefore, your top 3 unique selling propositions (USPs) are essential in an effective digital portfolio. Which should express your unique, fresh, and individual take on concepts. 

Solution: Make your digital portfolio captivating by infusing your unique selling propositions (USPs) throughout your digital resume. Below are my top tips on writing killer USPs for your online portfolio:

  • Define three unique selling propositions
  • Back these up with a storytelling element in your portfolio’s experience section
  • Explain how they set you apart by focusing on how your uniqueness is a competitive edge for your potential employer

2. Create an Irresistible Headline

Grabbing a potential employer’s attention is the gold standard of a great digital portfolio. Your headline must engage and captivate. It needs to stand out from the competition and shine as brightly as you do to garner the interest of potential employers in the vast landscape of portfolio websites.

Solution: When creating an impactful headline for your online portfolio, ensure it shows your value proposition and uses relevant keywords to your field.

3. Make Your Digital Portfolio Visual Appealing

As a creative, presenting a visually unappealing portfolio degrades your credibility before you even have your foot in the door. Great design is one of the essential digital portfolio elements since bad design makes even the most exquisite work seem unprofessional.

Solution: To get this element of your digital portfolio right, you must build an identifiable personal aesthetic. Focus on a clean layout, consistent color scheme, and high-quality intentional visuals in readable file formats that showcase your work front and center.

4. Highlight Your Best Work At the Top Of your Digital Resume

Burying the lead deep into an extensive digital portfolio’s details hides your best work. It will irritate potential employers. Not only will failing to showcase your most vital pieces upfront lead to missed opportunities, but most employers don’t have the time for a scavenger hunt, even if they wanted to indulge you.

Solution: In your digital portfolio layout, feature your top projects on the first page to make it easy for employers to see your best work immediately.

5. Provide Context for Each Project On Your Website Portfolio

Context is King when it comes to helping your employer understand why specific projects were such achievements for you. Without context, employers may miss the significance and impact of your work altogether. And after all your hard work, you deserve more than that.

Solution: Each project’s brief description should outline your role, objectives, challenges, and how your skills and expertise were essential to the project’s success.

These project descriptions can be text, but if you set up a portfolio website, try experimenting with voice recordings or video to add a personal touch.

6. Showcase a Variety of Skills

In the modern world, Self-efficacy and agency are critical elements hiring managers look for. It is important not to pigeonhole yourself before you have had the chance to prove yourself. Focusing on a single skill limits your appeal to creative employers seeking diversity in their talent rosters.

Solution: Display a range of skills relevant to your industry. Highlight your versatility and adaptability by including projects demonstrating your ability to handle different types of work and any new skills you are currently learning.

7. Optimize Your Portfolio for Mobile Devices

The work world is BUSY, and most of us are bustling from meeting to meeting, checking our messages, emails, and memo’s on our phones. Neglecting mobile optimization will alienate many employers who primarily view portfolios on smartphones and tablets.

Solution: Your portfolio must resize automatically on various devices. Pay attention to how easy it is to navigate and find information and the UX design.

8. Include Client Reviews

People believe other people first. So a lack of social proof will handicap you by making it harder for employers to trust your abilities. Without testimonials, employers are more likely to question the quality and reliability of your work, adding another barrier to entry for you.

Solution: Gather testimonials and recommendations from clients, colleagues, and supervisors. Include them strategically throughout your portfolio to build trust and reinforce your professional reputation.

9. Show Your Problem-Solving Abilities

Everyone has the words “problem-solver” in their digital resumes these days. But because of their overuse, their impact is meager in potential employers’ minds, despite them being important elements. But you can’t just leave them out; neglecting to showcase your problem-solving abilities will undermine your value proposition. So what do you do?

Solution: Describe a challenge you faced when writing the context of a particular portfolio piece. Show how your problem-solving abilities helped you and your team overcome obstacles and describe that directly related to the project’s success.

10. Make Your Contact Information Easily Accessible

Hiding or not providing clear contact information hinders potential employers from contacting you, leaving the impression that you are unavailable. Therefore, you need to make it easy for employers to connect with you and inquire further about your work or potential job opportunities.

Solution: Include multiple ways for an employer to contact you, such as email (which should not be the current work email address of the company you are leaving), phone number, and relevant social media profiles prominently on each portfolio page.

11. Incorporate a Strong About Me Section

Your About Me section helps employers get to know you better as a person and professional. A weak About Me section makes it difficult to leave a memorable impression and can leave employers uncertain about your personality and, most importantly, your values.

Solution: Craft an impactful About Me section that showcases your USPs, values, and personality. Share your career journey and aspirations, and most of all, remember it is about creating a connection with potential employers.

12. Show Your Professional Development

In the work world of today, adaptability is everything. So be sure to highlight your commitment to continuous learning and professional growth. Neglecting to showcase your ongoing development may give the impression that you’re stagnant or resistant to change.

Solution: Include a section highlighting your participation in workshops, courses, certifications, conferences, or industry events. Even if you still complete specific studies, demonstrate your dedication to staying updated with the latest industry trends by acquiring new skills.

13. Use Keywords to Optimize Your Content

Ignoring the importance of keywords in optimizing your portfolio for search engines is a pitfall I see many make. Many agencies use automation tools to help them sort through the mounds of job applicants’ websites. Without strategic keyword usage, potential employers will never find your portfolio.

Solution: Identify relevant keywords related to your industry, ideal job title, skills, and expertise. Incorporate these keywords naturally throughout your portfolio’s content, including in the following:

  • About me section
  • Projects section
  • Experience section
  • Case Studies section
  • Skill section

14. Showcase Your Soft Skills

A primary factor hiring managers consider is whether you are easy t work with. Therefore, focusing solely only on your technical skills is a significant mistake. Employers highly value soft skills such as communication and critical decision-making because they are more challenging to teach than technical skills.

Solve: Dedicate a section of your portfolio to highlight your soft skills through specific examples, anecdotes, or stories demonstrating how you’ve effectively utilized these skills in your past experiences.

15. Use Case Studies to Demonstrate Your Expertise

Case studies provide a more in-depth look at your abilities and the impact of your work on the world. Employers may need help recognizing the value you can bring to their organization, which may even lead to you being underpaid.

Solution: After each project you are proud of, create comprehensive case studies that outline the problem, your approach, your actions, and the results achieved.

It’s essential to keep this up to date, as it can be almost impossible to remember all the details when writing about events that happened months or even years ago.

16. Include your Social Media Handles

Employers may find it difficult to trust your work if your online portfolio needs more social proof and endorsements that validate your skills and credibility. Once again, this is a part of your portfolio you should keep building constantly, as it can take many years to build proof of your professional reputation through reviews.

Solution: Setting up social media accounts to house your testimonials, endorsements, or reviews from clients, colleagues, or industry experts is a great way to boost your portfolio online presence.

17. Demonstrate Your Ability To Assimilate Into A Team

Fundamentally, employers hire people who fit into their existing team well. Highlighting your collaboration skills and telling them how your abilities will improve their lives is the basis of a good value proposition. Researching a few great digital portfolio examples will inspire you and jump-start this process.

Solution: In your portfolio, provide a detailed description of how you approach challenges, overcome obstacles, and deliver innovative solutions as part of a team. Share specific examples of how your skills make the team stronger.

18. Provide a Clear Call to Action

Few things are quite as attractive to an employer as clear communication and having a clear call to action of what you would like your potential employers to do next. Employers will only know where to send their job offer if your digital portfolio communicates multiple ways to engage with you further.

Solution: Include CTA’s like “Contact Me,” “Let’s Chat,” or “Schedule a Meeting” to provide clear instructions on how they can reach out to you to explore job opportunities.

19. Regularly Update Your Digital Portfolio

Allowing your digital portfolio to become outdated by neglecting to add new projects and accomplishments means you will face a mountain of work when trying to get new jobs.

An obsolete portfolio gives the impression that you’re not actively pursuing new opportunities, and your skills stagnate.

Solve: Regularly update your digital portfolio with new projects, skills, achievements, and experiences. It is a great way to reflect on how far you have come in your career and makes it easy to remove outdated information in manageable chunks.

20. Seek Feedback to Improve Your Digital Portfolio

Leveraging constructive criticism is an essential skill in the creative world. So seek feedback on your portfolio from professionals, friends, mentors, and even missed opportunities to enhance its effectiveness. Without feedback, you may be unaware of potential improvements or areas that are not effectively conveying your value.

Solve: Share your portfolio with professionals in your industry and ask for their feedback. Web designers like us constantly reiterate the best digital portfolio formats and can build a professional site for you that is easy to maintain, beautiful and effective.


By implementing these proven digital portfolio tips, you can effectively differentiate yourself, captivate potential employers, and highlight your unique skills and achievements.

Start applying these tips today and take a significant step toward landing your dream job.

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